Courtesy of Decorist by Genevieve Garruppo
Since August Decorist services have rolled out into five of the 126 BuyBuyBaby stores, including Pleasant Hill, California, Brooklyn and Manhattan (Chelsea), Downer’s Grove and Naperville, Illinois.
In these five stores a selection of nursery vignettes are staged using designer selections drawn from BuyBuyBaby’s existing product line.
The in-store design experience is supported by a proprietary 3D-imaging tool, called Room Builder, where the client inputs their exact room specifications, e.g. doors, windows and walls, so they can see on the screen how the furniture and décor will look in their own space.What is Decorist’s future with Bed Bath & Beyond?
With new CEO Mark Tritton coming to BBBY from Target after what fellow Forbes.com contributor Warren Shoulberg described as “the most tumultuous year in the 40-year-old retailer’s existence,” a question remains about where Decorist fits.
In September BBBY chairman Patrick Gaston and interim president Mary Winston issued a shareholder’s letter outlining the company’s turnaround plans, which includes editing the number of brands they operate by “reviewing and optimizing our asset base” with the help of Goldman Sachs.
For further information:Interior Design Dubai